Satoyama, a traditional Japanese rural landscape, is a diverse habitat for various living organisms.
Simultaneously, it serves as a crucial source for essential supplies like food and wood, integral to human life.

The aroma of plants, the noise of streams, refreshing breezes, and the brilliance of the sun characterize this environment.
Expansive fields, waterways, and the rich land resulting from the interaction between nature and people define the scenery.

Mountains with trees, terraced fields, settlements, streams, lakes, reed beds, and scattered wetlands with gentle flows create a harmonious landscape.
The flow of life for living organisms exists alongside abundant watersides.

Maintaining the balance of ecosystems and embracing a spirit that connects us to the future is indispensable.
At SATOYAMA CONCEPT, we uphold these principles as our fundamental philosophy.

"SATOYAMA CONCEPT"
Supervised by Business Division Advisor Shouji Mizuhiro
After many years of working at Japan's largest fishing bait manufacturer, Shouji Mizuhiro retired in 2023.
He is well-versed in small fish fishing in the Satoyama (countryside), and his experience in Tanago fishing.
His speak of experience are interesting and persuasive, it conveyed through various media and social networks, which attracts a large amount of fan.
In an effort to popularize "Tanago fishing," Mizuhiro has been actively involved, and as an advisor, he has joined the brand SATOYAMA CONCEPT.

里山是日本傳統的鄉村風景，是各種生物的多樣化棲息地。
同時，它也是人類生活不可或缺的食物和木材等基本物資的關鍵來源。

植物的芳香、溪流的聲音、清新的微風以及太陽的光輝共同構成了這個環境的特色。
廣闊的田野、水道，以及大自然與人類互動而形成的肥沃土地勾勒出這片景色。

有樹木的山脈、梯田、聚落、溪流、湖泊、蘆葦地，以及分佈著緩流濕地，
共同打造了一幅和諧的畫卷。生物的生命流動與豐富的水域並存。

維持生態系統平衡，擁抱連結我們與未來的精神是不可或缺的。
在SATOYAMA CONCEPT，我們將這些原則視為我們的基本理念。

里山概念"SATOYAMA CONCEPT"
由事業部顧問水廣昭次監修
水廣昭次先生曾長年在日本最大手的釣魚餌製造公司工作，並於2023年退休。
他精通於里山的釣小型魚技術，特別在牛屎鯽魚方面的經驗更是獨一無二。
透過媒體、社交媒體等途徑發布的經驗談深具親和力，吸引了眾多粉絲。
為了推廣「牛屎鯽魚釣」，水廣先生作為顧問受邀參與的品牌就是 SATOYAMA CONCEPT。